You want to invest in a strong brand.
So do we.
Our more intimate way of doing things, born from our Spanish and Mediterranean culture, has led Meliá Hotels International to become one of the leading hotel companies in the world.
Operating in both urban and resort locations, everywhere we are, we work to continue building personal, long-term relationships with our partners.
We would like to invite you to become part of the Meliá Hotels International family, so that we can work and grow hand in hand.
Let’s start something together!
AWARDS
Best European Hotel Chain
Hospitality company with the best reputation
Best commitment to innovation Award
Best Social Media development strategy
Best company in Digital Transformation
Meliá Hotels & Resort, Best Resort Brand in the World
Meliá Hotels International, Best Luxury Leisure Hotel Group in the World
HISTORY
First Resort in Mallorca
Foundation of the company 1st hotel. (Palma de Mallorca, Spain)
Development in Balearic Islands
Escarrer establishes Hoteles Mallorquines to consolidate his different assets
Expansion into other major Spanish resort destinations
Development in main Spanish cities
First international hotel (Bali)
First hotel in Africa (Egypt)
Acquisition of the hotel chain HOTASA. It becomes the largest hotel group in Spain
Acquisition of the Meliá hotel chain.
The company changes its name to Sol Meliá
Development in LatAm and Spanish Caribbean
Launch of the loyalty program (currently MeliáRewards)
The birth of Paradisus Resorts, specializing in the luxury sector
First European hotel group to be quoted on the stock exchange
Launch of the bookings website
Presence in European gateway cities (London, Milan, Paris)
Acquisition of the TRYP Hotel chain
Launch of the Vacation Club
Launch of ME by Meliá, the most avant-garde brand in the portfolio
Acquisition of the German brand INNSIDE
Launch of the SAVE project to fight climate change
Approval of a Global Sustainability Policy and inclusion in the FTSE4Good Ibex
Enter the US market: New York, Miami and others
Enter the English-speaking Caribbean market: Bahamas, Jamaica
Consolidate presence in the Spanish Caribbean countries: Cuba, Mexico, Dominican Republic
Enter the Middle East region.
Triple our portfolio in Asia Pacific
Meliá is present in 40 countries in 4 continents for the first time
Global alliance with Wyndham, giving rise to the birth of TRYP by Wyndham
The company becomes Meliá Hotels International
Launch of the Calviá Beach Resort project for the restoration of a mature tourist destination (Magaluf, Mallorca)
Relaunch of the new Sol Brand Alliances with international leading investment funds to transform the resort segment
Meliá Digital project to transform the customer relationship Strengthen our value proposition
25th anniversary of MHI’s presence in Cuba
Meliá Hotels International’s 60th anniversary.
Reincorporation to the Spanish stock market index, IBEX35.
Relaunch of our Vacation Club, Circle By Meliá
SALES, MARKETING AND DISTRIBUTION
A regional sales model with global reach
Meliá Hotels International has an extensive sales network throughout all of its most important inbound and outbound markets. Each of its regions has annual sales targets for both its own domestic markets (inbound) and for other regions (outbound), thus ensuring that the company maximizes global revenues.
The strength of our own booking channels
Melia.com is the biggest-selling sales channel for the company and an essential lever in improving hotel performance and generating increases in RevPAR. The percentage of revenues generated through this channel has improved year by year pursuing our 2018 target of 27,1%.
The Meliá Hotels International sales model is based on regional teams implementing global strategies in each market segment. The company has an extensive sales network, with more than 1,000 salespeople and 37 sales offices, located in the most important global travel feeder markets .
MELIÁ REWARDS
Our loyalty program is one of the most important foundations of our company strategy, In addition to offering unparalleled membership benefits, MeliáRewards allows its more than seven million members to redeem points with over 40 partners worldwide from various industries.
Revenue management team
At Meliá Hotels International we adapt our revenue management model to the needs of all of our hotels, destinations and markets. Combining specialist global and regional teams focusing on strategic pricing decisions with local hotel teams who are experts in competitive analysis, we are able to accurately calculate the optimal balance between supply and demand.
ME Dubai
Meliá Calvia Beach
Innside Hamburg Hafen
Meliá Saidia Beach All Inclusive Resort
Meliá Barcelona Sky
ME Milan
Meliá Palma Bay
Innside New York Nomad
Gran Meliá Palacio de lo Duques
Meliá Saidia Beach All Inclusive Resort
ME Milan
Meliá Palma Bay
Meliá Calvia Beach
ME Miami
Meliá Barcelona Sky
Innside New York Nomad
Gran Meliá Palacio de los Duques
Meliá Barcelona Sky
PORTFOLIO & PIPELINE
Data end December 2019